Legal
Privacy Policy
How The Perna Group handles information when you visit www.dpernagroup.com or contact us.
Who we are
The Perna Group is a real estate team led by Debra Perna and brokered by Lyons Share Real Estate, serving Las Vegas, Henderson, and Summerlin, Nevada. This policy explains what information we collect through this website, how we use it, and the choices you have.
Information we collect
This website does not have user accounts. We receive the personal information that you choose to send us, such as:
- Details you enter in the contact form on the Contact page: your name, email address, optional phone number, the topic you select, and your message. Submitting the form sends this information to our customer relationship management (CRM) system, Lofty, where it is stored as a contact record.
- Information sent along with the contact form to help us respond and understand how you found us: the page you were on, the first page you visited in your browser session, the website you came from (referrer), and any advertising or campaign tags in the link you used. We keep the first-page and referrer details in your browser's session storage, not in a cookie, and they are cleared when you close the browser tab. Our spam protection also uses Cloudflare Turnstile, which runs a short security check in your browser when you start filling in the form.
- Details you include when you email us, such as your name, email address, phone number, property address, and what you are looking for.
- Details you share when you call or text us, or when you visit our office.
Information collected automatically
This website uses Google Tag Manager, which loads analytics and advertising measurement tags that may use cookies or similar technologies to collect information about how visitors use the site, such as pages viewed, links clicked, approximate location, device and browser type, and how you arrived. We use this information to understand site performance and measure the effectiveness of our marketing. You can control cookies through your browser settings, and Google provides tools to opt out of its analytics at tools.google.com/dlpage/gaoptout.
Like most websites, the hosting provider that delivers the site may also automatically record technical information in server logs, such as your IP address, browser type, device type, pages requested, and the date and time of the request. This information is used to deliver the site, keep it secure, and troubleshoot problems.
How we use your information
We use the information you send us to respond to your questions, provide real estate services you request, schedule showings and consultations, and follow up about your inquiry. We may also use it to meet legal and professional obligations that apply to licensed real estate brokerages.
How we share your information
We do not sell your personal information. We share it only when needed to provide the services you request or when required by law, for example with our brokerage, lenders, title and escrow companies, other agents involved in a transaction, or service providers who help us operate (including Lofty, the CRM that stores contact form submissions), and only as needed for those purposes. We may also disclose information to comply with a legal obligation or protect our rights.
Third-party websites and services
This website links to third-party services such as Google (reviews and maps) and MLS property search sites, and it shows current listing information supplied by our CRM, Lofty. Those services have their own privacy practices, and we are not responsible for them. Please review their policies before sharing information with them.
How long we keep information
We keep the information you send us for as long as needed to respond to you, provide services, and meet legal, tax, and brokerage record-keeping requirements. Real estate transaction records are generally retained for the period required by Nevada law.
Your choices and requests
You may ask us to review, correct, or delete the personal information you have sent us, or ask us not to contact you further, by contacting us through the Contact page. Nevada residents may also submit a request to opt out of the sale of their personal information. We do not sell personal information, but we will honor any such request. We may need to keep certain records where the law requires it.
Security
We take reasonable steps to protect the information we receive. However, no method of transmission over the internet or email is completely secure, so please avoid sending sensitive details, such as Social Security or bank account numbers, by email.
Changes to this policy
We may update this policy from time to time. The updated version will be posted on this page and applies from the date it is posted.